Outside of the venues, Main Street was the place to be during the Olympics, with activities and entertainment each and every night of the games. Below are some facts and figures about the Main Street experience.
| Main Street Visitor Stats |
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| Pre-Olympic projections: |
Olympic Estimates: |
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- 15,000 daily
- 6,000 at one time
- 250,000 total
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- 20,000-27,000 daily
- 15,000 at one time
- 450,000-500,000 total
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Main Street Celebrations Cost About $1.5 Million or $80,000/Day 
Supported by the City, Chamber/Bureau, SLOC & Private Corporate Sponsors
Can Main Street support future large events?
- 65% yes
- 15% no, never again
- 10% no opinion
- 10% no answer
Main Street Visitors Center Museum
- 2,360 visitors during the games, mostly to get the Visa pin
- Normally 6000-7000 per year
- Received $1164 in donations
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