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Park City Municipal Corporation has compiled citywide sales and sales tax data and organized it into a statistical report showing historical sales trends from various different perspectives. The purpose of this report is not to project future sales in the City or extrapolate future sales tax revenues. The report is intended only to present historical data with analysis limited to explanations of what has already transpired. Hypotheses and conjectures of future events are left to the reader to evaluate for himself or herself.
The organization and content of this report swings on two principal hinges. First, for the purposes of better understanding trends within the City, Park City was split into eight geographical areas, henceforth referred to as "Geos." Each geo is analyzed in the report to show specific trends within the area that make it unique and add to the overall sales makeup of the City. Second, sales data is viewed by retail type (Lodging, Restaurants, Retail, Services, Utilities, and Other). The historical sales trends presented by retail type add an important dimension to this report and may serve as a useful tool to business people and entrepreneurs operating in and interested in operating within Park City.
There are a few additional important premises that factor into this City Sales Report. First, Park City thrives primarily off of the ski industry, and the seasonal nature of this industry influences each geo and retail type, as seen in the report. Second, the data collected for this report is comprised of sales figures reported to the State by businesses in Park City. The resultant sales tax numbers are therefore estimates based on an assumed 0.75% distribution of the l% local option tax that is assessed in Park City. The analysis does not deal with the Resort Community Tax (1%) or the City's Transit Tax (.25%). Finally, all data presented in this report is organized by fiscal year and fiscal quarter. The fiscal year begins July 1 and runs through June 30 of the following year. Fiscal Quarter 1, therefore, begins in July and ends the last day of September.
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